Backlinks: Ultimate Guide For Beginners [Updated 2020]

“Backlinks” refer to those links that are coming to a webpage from another. It is also known as “Inbound Links” and the links that we give to external sites are knowns as “Outbound Links“.

Every SEO Blog and SEO Guru discusses the importance of Backlinks every time they talk about how to rank your website. It is one of the most used words in the world of SEO.

It was an important ranking factor a few years back and still in 2020, it is one of the key factors for ranking of a site.

Backlinks are considered as one of the major ranking factors to rank higher in SERPs.


Links Attribute Tags

1.) Nofollow Links: Links that have a rel=”nofollow” attribution tag are Nofollow Links. Bloggers or site owners use this tag when they are linking to any unreliable source and they don’t want to pass link juice & rank credit.

As of now, Google ignores any No-Follow Link for crawling and indexing purposes. But from the 1st March 2020, Google will treat No-Follow Links as a hint, and Google may choose to crawl that Link for indexing purposes.

2.) Dofollow Links: Links that don’t have any attribution tags are called Dofollow Links. By default, all the links are Dofollow Links that pass the link juice & rank credit of one site to another.

3.) Sponsored Links: As per Webmasters Blog, every sponsored post or advertisement should have a rel=”Sponsored” attribution tag.

4.) UGC: Full form of UGC is User Generated Content. All the Contents that have been generated by Users (Comments, Forums Threads, etc.) are called User Generated Content. Attribute tag for UGC is rel=”UGC”.

Key Terms Related To Backlinks

Whenever we talk about Backlinks, there are some key terms related to backlinks that come to our mind.

Link Juice:

Link Juice is a term used in the world of SEO When a webpage links to any other webpage and passes the rank credit.

This Link Juice helps a site (the one which is getting juice) to improve the Domain Authority.

Anchor Text:

Those clickable texts that we use to create hyperlinks are called “Anchor Text”.

i.e. <a href=””>Pro Blogging World</a> here Pro Blogging World is the Anchor Text.

Referring Domains:

Referring Domains are those external domains that link to your site.

i.e. if you have 5 Backlinks from the same domain, The referring domains will be counted as 1.

Relevant Backlinks:

Links that are coming from any relevant site as yours are called “Relevant Backlinks”. i.e. If my guitar site is getting a link from any guitar site or any musical site.

Low Quality or Spam Links:

Links that are coming from any irrelevant site, spam site, Low authoritative & untrusted sites or any automated sites are known as “Low Quality or Spam Links”.

i.e. if my guitar site is getting links from any sports site or any sexually explicit site.

Advantages Of Backlinks

  1. Improves Visibility & Domain Authority
  2. Improves Organic Ranking
  3. Faster Indexing Of Webpage
  4. Get Referral Traffic

Ways To Create More Backlinks

There are plenty of ways to get backlinks for your site. But Quantity of Backlinks doesn’t matter. What matters the most is the Quality & Relevancy of a Backlink.

Now you might think, How can I get Quality & Relevant Backlink for my site.

Here are some simple ways to get Good Quality & Relevant Backlinks for your site.

1. Write In-Depth And Unique Content

Writing an in-depth content will always give you an edge over your competitors. If you want someone to link to your article or post, then you need to give them a reason.

If your competitors have an article for the same key phrase that you are targeting then analyze the quality & length of their content. Write a more in-depth & valuable article than your competitors.

But make sure, Don’t just stretch out the article just to increase the length of your content. Your articles should be enjoyable and must provide some value to your users.

And once your article is published, now start reaching out through emails to peoples who have linked to your competitor’s articles.

2. Guest Posting

Guest Posting simply means contributing a post or content to another website. We also know it as Guest Blogging.

Guest Posting is a powerful marketing tactic that peoples are still using to get quality backlinks for your site.

Apart from just getting links it also helps you to create awareness for your brand or blog, connect and establish good relationships with other bloggers and get referral traffic, etc.

You can use these search strings to find Guest Posting opportunities.

Strings To find Guest Blogging Opportunities
Credit: Backlinko

Once you’ve found the site, now pitch the topic to the website owner and contribute valuable content to their site.

Apart from this technique, there are many other ways to find a guest blogging opportunity. which will discuss later on another post.

3. Broken Link Building

Broken Link Building is a technique of finding content in your niche that has been removed or deleted (404 Links), recreating the same content with updated information and reaching out to the site owners who link to that content and asking them to replace that dead or broken link with your content.

It is one of the most effective and scalable white-hat SEO techniques of building links.

How To Find Broken Links Or Dead Links?

You can use ahrefs site explorer to find broken or 404 links. Here’s the step by step guide on broken link building tactics by ahrefs on youtube.

4. Use Infographics On Your Post

Infographics are a visual representation of some data, pieces of information or knowledge that you have.

You can create a unique Infographic, relevant, and can convey the message or data whatever you want to share with your audience easily.

It is an easy and great way of getting lots of social shares and backlinks. Because infographics convey data in an easy to understand way.

So peoples tend to share it more than any post with only a bunch of texts.

To get backlinks from your Infographics you need to follow some simple steps.

  1. Create a detailed Infographics and post it to your blog.
  2. Find related sites to your niche that posts Infographics.
  3. Send an outreach email with your Infographics link.
  4. Add some value to their blog by writing a small guest post.
  5. Get your backlink.

Once you found a site, Now send an outreach email to site owners. You can find emails of site owners by using Hunter Extension (Available for Chrome & Firefox both).


5. Spy on Competitors Links

Spy on competitors links means finding the blog posts that are ranking for your targeted keyword and spy on those posts link.

Check their backlinks using Ahrefs (paid), Semrush (paid), Ahrefs free Backlink checker (free with limitations), or Ubersuggest (free).

Create better and up-to-date content than your competitor and reach out to the site or blog owners, who are linking to your competitor’s post.

Let them know you have a better piece of content than your competitor and your posts are covering up-to-date and more in-depth pieces of information.

6. Use HARO (Help A Reporter)

As the name suggests, HARO is a platform where journalists will

As we all know how hard it is to get backlinks from a media website. But you can easily get authoritative and High-quality backlinks from a big media outlet website.

How to get started with HARO?

  • Search on Google for HARO.
  • Sign up as a source.
  • Select Basic Subscription Plan (Free).
  • Now you are good to go.

Once you sign up, you will get 3 emails daily from HARO from Monday to Friday. You will get the emails broken down into different categories with Title and name of the Outlet.

Choose a relevant topic to contribute. Once you have selected the topic, now it’s time to send out your pitch.

Make sure your pitch should cover the topic in-depth and in easy words and make sure to address all questions in detail.

And don’t forget to add the author’s bio in the last of your pitch and include your brand name and hyperlink it.

Once you are ready with your pitch just send it. Some inquiries have a tight deadline and you will have to send a quick reply.

Important Note

If you use automated sites to generate backlinks, Stop doing it right now. Because it will do more harm than good.

These kinds of links are considered as spam links. It can increase the spam score of your site and due to that, your site may get penalized by Google.

Final Words

So we’ve covered almost everything from the definition of Backlinks to how to get Backlinks.

Now I want to hear from you. Which link building strategy works best for you?

And if this post is helpful, consider sharing it with everyone 🙂

Sharing is caring! ❤️

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