If you’re starting a new blog, you may find it difficult to choose a domain name for your blog or website.
And I guess you know that a domain name has a massive impact from the Branding & SEO perspective.
Yes, you can change the domain name later on but it may hurt your search rankings as well.
So to simplify the things, we’re going to walk you through 7 steps guide that will help you to choose a perfect domain name.
How To Choose A Domain Name?
- Use .com Domain Extension
- It should be Unique & Catchy
- Easy to Pronounce, Write & Remember
- Descriptive Name
- Keep it Shorter
- Should be Expandable
- Avoid Numbers and Hyphens
- It Should Be Brandable
- Avoid Continuous Letters
- Avoid Trademark
- All Social Media Handles Should Be Available
- Bonus Tips #1
- Bonus Tips #2
Use .com Domain Extension
We’re a little bit biased towards .com because it is the most established, credible and easy to remember domain extension.
According to the Study By DomainNameStat, almost 41% of domains have a “.com” extension.
Here’s the stats:
There are plenty of other domain extensions are available such as .net, .org, .xyz, etc. but still “.com” is the most used domain name as of now.
It Should Be Catchy
Your domain name should be Catchy.
What I mean to say that you can take inspiration from other domain names in your niche but do not copy others domain name.
It’s important because it will help you to stand out from others and it will be easy to remember.
So, always choose a catchy domain name.
Easy To Pronounce, Write & Remember
Your domain name should be easy to pronounce. It simply means you or anybody should easily be able to speak and share your domain name to others.
Apart from that, it should be easy to write as well. Because one letter here and there, you will lose your visitor.
And your domain name should be easy to remember.
Suppose your domain name is “RightBlog.com”. In this case, many peoples will mistype it as “WriteBlog.com” and you may lose your traffic.
Your domain name should be descriptive. It will help users to identify the topic of your site easily.
You can add broad keyword into your domain name.
Having your broad keyword in your domain name can also helpful for the SEO of your site.
But if you are not able to come up with any good domain name with your niche-specific keyword then you can skip this step. Why?
Let me give you some examples so that you will understand it easily.
Google.com, Facebook.com, Amazon.com, Microsoft.com, Apple.com, etc. are very successful sites without having any keywords in their domain name.
Apart from that, Exact Math Domains don’t carry much weight that it used to be in past.
So instead of Buying a keyword rich domain, I’d rather choose a brandable domain name.
Keep It Shorter
Don’t go too broad with the length of your domain name just to add keywords in it.
Longer domain names are hard to remember. Using a short domain name can help you in branding & SEO.
Any brand you can think of has shorter domain names. For instance, Google, Amazon, Microsoft, Apple, Samsung, etc.
Try to keep it under 15 characters (If Possible). Another reason to keep it under 15 words is Twitter doesn’t allow usernames over 15 characters.
And having an exact match username of your domain is very important from the branding point of view. I know the pain because we’ve 16 characters long domain name. 😢
It Should Be Expandable
Don’t go too narrow with the niche when you choose a domain name for your blog or site.
Consider using a broad term in your domain name so you can expand your blog whenever you want.
Suppose you have a domain name ChooseADomainNameForBlog.com, so do you think you will be able to expand it to something like “How to start a blog“?
Of course “NO” because your domain name is too niche specific.
But if you have domain like BloggingTutorials.com then you can easily expand your blog.
Avoid Hyphens And Numbers
Avoid hyphens or numbers in your domain name just because the domain name you want is unavailable.
There is 99% chance that users will forget a site URL that has a hyphens or numbers.
There are plenty of other reasons behind this.
- Hard to Remember
- Hard to Pronounce
- Not Branded
- Trademark Infringement
- You will lose direct traffics
For instance, you booked a domain which is “Real-Domain01.com” because “RealDomain.com” is unavailable.
As you can see, it’s not Brandable, It’s harder to pronounce & remember and users may end up visiting your competitor’s site.
It Should Be Brandable
Branding is something that has a long-lasting impact on the success of any company or blog.
Keep it shorter, easy to spell, and avoid copying someone’s domains name to prevent copyright infringement.
Example of few branded domain names: Amazon.com, Microsoft.com, Apple.com, etc.
Avoid Continuous Letters
Avoiding continuous letters while choosing a domain name is another important factor that you should consider.
Continuous letters are hard to write, remember and it may lead to typos.
Example: SMALLLABOUR.com, So avoid continuous letters in your domain name and keep it as simple as you can.
Avoid Trademark Infringement
This is the most important part before registering any domain name.
You should always carry out some checks on whether the domain name you are going to buy is trademark protected or not?
You can check the trademarks here: https://trademarks.justia.com/
The reason behind this is if you use any trademark protected names in your domain name, the company that owns the trademark might take legal action again you.
All Popular Social Media Handles Should Be Available
Whether you like social media or not, but nowadays Social Media plays an important role in the success of your blog.
If your blog is new, you’re not going to get organic traffic from Google instantly after launching your site.
But you can use social media to create brand awareness, drive traffic to your site, generate leads, create custom audience groups, create funnels, etc.
And from the branding point of view, it’s essential to have exact usernames over all the popular social media handles that match your domain name.
i.e. If your domain name is “Example.com” then it’s important to have all the social media handles with the same username “Example”.
- And the list goes on.
But if your social media handles are taken and you want the same domain then you should consider adding some common words at the last of your username.
For example: Official, Live, etc.
Bonus Tips #1: Use Domain Name Generators
If you are struggling to come up with an unique domain name then you should consider using Domai Name Generators.
You can use LeanDomainSearch.com
It is one of my favorite tools to generate hundreds of unique and catchy domain names under a fraction of time.
Simply type in any keyword and click on the search icon.
Once you click on the search icon, it will generate hundreds of Domain Names for you.
Here you Go…
You have got thousands of Domain name ideas for your new domain name.
Bonus Tips #2: Use Synonyms
Suppose the domain name you want is unavailable so what should you do now?
Use synonyms to replace words.
i.e. The domain I want is “ExampleKeywords.com” but it’s already registered so what I will do is simply replace “Example” with its synonyms such as “Demo, Sample, etc.”
To find the synonym, simply Go to Google and type “Your Word + Synonyms” and hit enter.
It will show you many synonyms. You can now simply replace any word with it’s synonyms.
Frequently Asked Questions
What is a Domain Name?
In simple words, A domain name is the name of your website. It is the address that users use to visit your site.
A domain name makes things easier for users because browsers use IP Address of a domain to fetch the site but it’s not possible to remember lots of IP Addresses for different websites.
Because IP Addresses are a series of numbers.
Which is an example of a top-level domain?
.com is the most credible TLD Extension then comes .net, .org, etc.
For example, Google.com is a Top-Level Domain.
How do I choose a good domain name?
A Good Domain Name should be shorter, descriptive, easily pronounceable, memorizable, catchy, unique, descriptive, etc.
How do I choose a good domain name for SEO?
We’ve covered almost everything from choosing a domain extension, branding, avoiding trademark infringement, using broad keywords, and selecting an easy to read & memorizable domain name.
You have also learned how to choose domain names using Domain Name Generator Tools and replacing words with the synonyms to generate unique domain names.
We hope this will help you to Choose a Domain Name that is unique, catchy brandable.
If this guide helps you to choose a perfect domain name for your site, consider sharing it on social media and comment down below if you have any additional tips 🙂
- I am Rohit Singh. I am a Blogger, Affiliate Marketer & Founder of ProBloggingWorld.Read More
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